Chief Brand Strategist

24 hours ago

Raipur, Chhattisgarh, India beBeeBrand Full time ₹ 15,00,000 - ₹ 25,00,000
Job Title: Manager / Deputy Manager - Brand Approval

Location: Delhi / Mumbai

Experience : 5-12 Years (Steel / Construction / Infrastructure / Fire-Safety sector)

  • We are seeking a dynamic professional to lead brand and product approval initiatives for our ERW Pipes Division.
  • The role demands proven expertise in securing approvals from Government bodies, PSUs, State PSUs, Private Companies, Consultants, and Authorities.

About the Role :

We are looking for a seasoned leader to drive approval strategies, foster strong relationships, and align efforts with corporate goals for sustained business growth.

Main Responsibilities :
  • Secure brand and product approvals from Government, PSU, State PSU, Private Companies, MEP Consultants, Fire Fighting Departments, and Project Authorities
  • Develop and execute strategies to expand brand presence in large infrastructure and construction projects
  • Liaise and build strong networks with consultants, decision-makers, and key stakeholders across sectors
  • Drive approval processes ensuring compliance with statutory and regulatory requirements
  • Collaborate with internal sales, marketing, and technical teams to support brand approval initiatives
  • Monitor competitor activities and identify new opportunities for brand positioning and approvals
  • Prepare and present approval status reports and market intelligence to senior management
  • Ensure timely execution of brand approval strategies aligned with business objectives
  • Lead initiatives to strengthen market credibility and enhance brand acceptance across sectors
Required Skillsets :
  • Strong knowledge of brand/product approval processes in Steel, Construction, Infrastructure, and Fire-Safety sectors
  • Excellent networking, relationship-building, and liaison skills
  • Strategic planning and execution capabilities
  • Strong understanding of government tendering, project approval norms, and compliance frameworks
  • Ability to influence decision-makers and consultants for brand advocacy
  • Effective communication, presentation, and negotiation skills
  • Analytical skills to track approval progress and competitor landscape
  • Leadership ability to drive cross-functional collaboration

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