Academic Marketing Specialist

5 days ago

Tiruchi, Tamil Nadu, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
About the Role

We are seeking a talented professional to spearhead brand presence and drive qualified lead generation through high-impact engagement with academic institutions. This field-facing role is ideal for someone who excels in building relationships, managing events, and converting field interactions into business opportunities.

Locations - Coimbatore, Chennai, and Bangalore

Key Responsibilities:

  • College & University Engagement:
  • Lead outreach campaigns in private engineering colleges and universities to promote our upskilling and assessment solutions. Engage with TPOs, HoDs (CS/IT/AI/ML), and institutional leadership to establish partnerships.
  • Event Planning & Execution:
  • Plan and execute seminars, hackathons, bootcamps, and institutional events. Represent us at academic fests, summits, and placement drives to ensure strong brand visibility.
  • Channel Coordination:
  • Build and maintain strong connections with training institutes, faculty influencers, ecosystem partners (e.g., state skill missions, EdTech hubs), and academic networks.

Roles & Expectations:

  • Serve as the on-ground representative to generate interest, build relationships, and support revenue growth through academic engagement.
  • Ensure brand presence across regions via campus campaigns, institutional events, and strategic partnerships.
  • Coordinate with the inside sales team for lead handover, CRM tracking, and field feedback loop.
  • Manage end-to-end logistics for all campus engagements and academic events.

Requirements:

  • 3 to 6 years of experience in field marketing, campus engagement, academic sales support, or EdTech outreach
  • Strong communication, stakeholder management, and public speaking skills
  • Willingness to travel extensively and manage in-person events
  • Ability to independently plan and execute academic campaigns and events

Location Preference:

  • Preferred Base: Coimbatore / Chennai
  • Travel: Frequent travel across India for institutional events and academic engagement

Ideal Candidate Persona:

  • Energetic and self-driven professional passionate about educational impact and field marketing
  • Experience in EdTech companies, skill development organizations, or training institutions
  • Fluent in English and at least one regional language (e.g., Tamil, Telugu, Kannada)
  • Has successfully run campus campaigns, academic events, or partnerships at scale

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