Nexus Biddable Media Specialist
4 weeks ago
Key Responsibilities:
As a Senior Manager-Search at GroupM Nexus, you will be responsible for leading client engagements daily, ensuring optimal account performance. You will implement and optimize strategies across all biddable media platforms, advocate and implement industry best practices, and develop and execute strategic plans across biddable media platforms.
What You'll Do:
- Analyze, track and optimize on an ongoing basis effective benchmark for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate, sessions, ROAS and Revenue including AOV and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
- Communicate with internal stakeholders on innovations, set realistic timelines with BT and client team, and produce groundbreaking results. Work closely with the team members to meet goals.
- Monitor GA4, internal tracker and reporting dashboards and regularly make recommendations for improving the data available.
- Stay ahead of the competition by analyzing, keeping pace and regularly documenting industry trends across the platforms, and adopting new/best practices on an ongoing basis.
Requirements:
- 8+ years of experience in strategizing and executing performance marketing campaigns across multiple channels such as Google ads, META ads with good understanding on eCOM (Amazon), Programmatic LinkedIn ads, Twitter Ads, Snapchat.
- Agency experience is a MUST in a D2C set-up.
- Proven experience in managing annual budgets of at least 40-50Crores.
- Capable of driving growth, managing team of min 5 paid specialists, and launch strategy for the new campaigns both BAU and Tactical.
- Exceptional ROI-tracking skills, able to prove what is or isn't working.
- MBA in Marketing/Business Management or relevant field.
- Possess strategic thinking and planning skills while maintaining a hands-on approach.
- Excel in presenting and analyzing data and generating actionable reports.
- Analytics expert in GA4, Adobe, MMP's and other analytical tools.
- Excellent interpersonal skills with the ability to communicate and persuade effectively at all levels, including senior management.
About GroupM:
GroupM makes advertising work better for people. GroupM Nexus comprise world-leading addressable specialists who provide media activation services and proprietary solutions that limit risks and guarantee outcomes. Underpinned by our digital media philosophy – everything that can be addressable, should be, as long as it translates into value for our clients – GroupM Nexus offer addressable solutions across Search, Social, Programmatic, Ad Ops, and eCommerce.
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