Strategic Marketing Leader

2 days ago

Tirupati, Andhra Pradesh, India beBeeCybersecurity Full time ₹ 50,00,000 - ₹ 1,00,00,000
Job Description

We are seeking a seasoned Marketing Strategist to drive demand generation and pipeline creation for our enterprise and government businesses.

  • Develop and execute multi-channel campaigns (digital, events, PR, content syndication) to build brand awareness and generate high-quality leads.
  • Design and implement lead capture, scoring, nurturing, and MQL qualification processes to ensure timely handoff of qualified leads to Sales.

Responsibilities

Demand Generation & Funnel Management
  • Build and own the end-to-end demand generation strategy for enterprise and government markets.
  • Create and execute multi-channel campaigns to drive lead generation and conversion.
  • Design and implement lead capture, scoring, nurturing, and MQL qualification processes to ensure timely handoff of qualified leads to Sales.
B2B Growth
  • Develop and execute account-based marketing (ABM) programs for top target enterprise accounts.
  • Drive webinars, roundtables, and thought leadership content tailored to BFSI, IT/ITES, healthcare, and manufacturing industries.
B2G Growth
  • Develop government-focused campaigns aligned to national cybersecurity priorities.
  • Support tender desk with content packs, RFP responses, and positioning.
Content & Messaging
  • Develop compelling whitepapers, case studies, executive briefs, and ROI calculators to support sales efforts.
  • Ensure consistent brand voice across enterprise and government narratives.
Analytics & Marketing Ops
  • Implement and optimize MarTech stack (HubSpot/SFDC, marketing automation, analytics) to drive business outcomes.
  • Track and report key metrics: MQL volume, conversion rates, pipeline contribution, CPL, and ROI.
Key Qualifications
  • 10-15 years of experience in B2B demand generation, with exposure to B2G/government marketing preferred.
  • Strong background in cybersecurity, SaaS, enterprise technology, or GovTech.
  • Proven track record in ABM, digital marketing, PR, and events.
  • Strong understanding of funnel metrics and MarTech tools.
  • Ability to balance strategic vision with hands-on execution.
Why Join Us?
  • Be part of India's fastest-growing cybersecurity company, building both consumer and enterprise trust.
  • Work on cutting-edge cyber defense and national security projects.
  • Shape a demand generation engine from the ground up with high visibility.

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