Marketing Director for Beauty and Cosmetics

2 weeks ago

Najafgarh, Delhi, India B'Desir Cosmetics Private Limited Full time

Marketing Director for Beauty and Cosmetics


We are seeking a highly skilled and dynamic individual to lead our marketing efforts as the Head of Marketing for our renowned makeup/beauty brand. The ideal candidate will have a deep understanding of the beauty industry, a proven track record of successfully driving marketing strategies, and a creative flair that aligns with our brand's vision.


Key Responsibilities:



  • Strategic Leadership: Develop and execute a comprehensive marketing strategy that aligns with the brand's objectives, positioning, and target audience.
  • Brand Positioning and Messaging: Define and communicate the brand's unique value proposition and messaging across all channels.
  • Campaign Development: Conceptualize, plan, and execute multi-channel marketing campaigns to drive brand awareness, engagement, and sales.
  • Digital and Social Media: Oversee the brand's digital presence, including the website, social media platforms, email marketing, and online advertising.
  • Product Launches: Collaborate with product development teams to create effective launch strategies that generate excitement and anticipation among customers.
  • Partnerships and Collaborations: Identify and establish strategic partnerships and collaborations that align with the brand's values and expand its reach.

Qualifications and Skills:


• Bachelor's degree in Marketing, Business, or a related field


• Proven experience (5+ years) in a senior marketing role within the beauty or cosmetics industry


• Strong understanding of digital marketing, social media trends, and e-commerce


• Excellent leadership, team management, and interpersonal skills


• Creative thinker with a demonstrated ability to translate ideas into innovative marketing campaigns


• Analytical mindset with proficiency in data analysis and using insights to drive decisions


• Exceptional written and verbal communication abilities


• Strong project management skills with the ability to handle multiple priorities in a fast-paced environment


• Familiarity with industry tools and platforms for marketing automation, analytics, and content creation

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