Digital Marketing Leader

5 days ago

Gurgaon, Haryana, India beBeeDigitalMarketing Full time ₹ 18,00,000 - ₹ 20,00,000

About the Role:

We are seeking a Digital Marketing Leader to drive impactful campaigns for conferences and brand initiatives.

The ideal candidate will have strong expertise in paid campaign management, organic growth strategies, marketing automation tools, and website optimization.

Key Responsibilities:

  • Develop and execute digital marketing strategies to achieve business objectives
  • Manage paid lead generation campaigns on multiple channels, including LinkedIn, Facebook, Instagram, and Google Ads
  • Optimize campaigns for ROI and performance using data analysis and insights
  • Implement organic strategies to improve website visibility and drive leads through SEO and content marketing
  • Manage conference websites, HTML mailers, drip campaigns, newsletters, and brand outreach initiatives
  • Analyze campaign performance using GA4, CRM, and marketing tools
  • Run WhatsApp campaigns and set up automated user journeys
  • Collaborate with stakeholders and external teams to ensure successful execution
  • Provide detailed reports and dashboards on leads, emails, and campaign metrics

The ideal candidate should have a minimum of 4 years of experience in paid digital marketing and campaign management.

They should have hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and other paid channels.

A strong knowledge of HubSpot, Zoho, and marketing automation tools is required.

Proficiency in HTML emailers, drip campaigns, and WhatsApp campaign automation is essential.

Strong analytical skills and proven ability to track campaign metrics are necessary.

A good understanding of WordPress and CMS platforms is also required.

The ideal candidate should be up-to-date with the latest digital marketing trends and best practices.

Excellent communication and project management skills are essential for success in this role.

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