Senior Visual Branding Specialist

3 days ago


Dindigul, Tamil Nadu, India beBeeBranding Full time ₹ 9,60,000 - ₹ 12,10,000
Visual Branding Designer

We are seeking a skilled Visual Branding Designer to join our team. The ideal candidate will have expertise in creating visually stunning brand experiences through design thinking and creative strategy.

  • Key Responsibilities:
    • Develop cohesive visual identities including logos, typography, color systems, and brand guidelines.
    • Translate brand strategy into design systems across touchpoints.
    • Design packaging systems for consumer brands that balance storytelling, category differentiation, and functional practicality.
    • Work with cross-functional teams to ensure holistic brand-to-product integration.
    • Apply design thinking methodologies to solve client challenges with empathy and innovation.
    • Participate in workshops, brainstorming sessions, and co-creation sprints with clients and internal teams.
    • Contribute to design strategy presentations, mood boards, and concept pitches.
    • Stay updated with design trends, materials, printing innovations, and consumer insights.
Requirements:
  • 2 to 5 years of experience in visual or graphic design, preferably in branding and packaging design.
  • Strong portfolio demonstrating brand identity systems, packaging design projects, and storytelling.
  • Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
  • Familiarity with Figma, 3D, or structural packaging tools is a plus.
  • Knowledge of print production processes, materials, and packaging formats.
  • Strong grasp of design thinking principles and ability to articulate design rationale.
  • Ability to balance creativity with strategy and functionality.
  • Excellent communication and presentation skills.
  • Detail-oriented, self-driven, and comfortable working in a fast-paced environment.


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