Data Analyst

7 days ago


Pune, Maharashtra, India travash Full time

Job Title: Data Analyst - Web Analytics Specialist

About the Role:

We are seeking a highly skilled Data Analyst to join our team at Travash. As a Data Analyst - Web Analytics Specialist, you will be responsible for analyzing and interpreting complex data to drive business decisions.

Key Responsibilities:

  • Proficiency in Adobe Analytics and Google Analytics platforms, including setup, configuration, and reporting.
  • Strong analytical skills to interpret data and derive actionable insights.
  • Experience with data visualization tools like Tableau or Data Studio to create reports and dashboards.
  • Understanding of web technologies (HTML, CSS, JavaScript) to troubleshoot tracking issues and implement custom tracking solutions.
  • Excellent communication and presentation skills to convey complex analytics concepts to non-technical stakeholders.
  • Project management skills to coordinate analytics implementations and collaborate with cross-functional teams.
  • Familiarity with A/B testing tools and methodologies for optimization purposes.

Requirements:

  • Broad knowledge of AI/ML skills.
  • Experience with tag management systems (like Adobe DTM or Google Tag Manager) and familiarity with JavaScript for tracking implementations.
  • Familiarity with APIs and data integration methods to connect analytics platforms with other systems or data sources.

Domain Understanding: BFSI, Retail, CPG

Responsibilities:

  • Work with client's marketing and business partners to define Key Performance Indicators (KPIs) for new projects/enhancements.
  • Define the best analytics approach using Adobe/Google Analytics Product Suite.
  • Manage the processes for capturing, storing, usage, and tracking of online activity from multiple websites.
  • Full responsibility for analytics needs across customer analytics platforms.
  • Ensure data integrity & documentation of tracking standards.
  • Troubleshoot and debug analytics implementation.

Skills: web analytics, CSS, A/B testing, APIs, analytics, BFSI, Adobe, Adobe Analytics, Tableau, data integration, data studio, cloud database, Snowflake, project management, CPG, HTML, Retail, Google Analytics, tag management systems, AI/ML, JavaScript


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