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Digital Marketing Specialist

2 weeks ago

Delhi, Delhi, India Powerlead Full time

Welcome to Powerlead

We are a leading Sales Intelligence provider dedicated to empowering sales and marketing teams to achieve remarkable results. Our mission is to transform B2B data and prospecting with unparalleled accuracy, global coverage, and unlimited potential.

Role Overview

The Demand Generation Manager will play a vital role in driving business growth by developing and executing high-performing demand generation strategies. This includes leveraging performance marketing channels, analyzing data to optimize campaigns, and collaborating with our sales team to ensure sustained pipeline growth.

Responsibilities:

  • Develop and implement performance-driven demand generation strategies.
  • Leverage Google, Meta, and LinkedIn for optimized lead generation.
  • Conduct market analysis to inform campaign optimization decisions.
  • Collaborate with the sales team to align demand generation efforts with business objectives.

Requirements:

  • Experience in product-led-growth companies.
  • High proficiency in performance marketing and user acquisition.
  • Expertise in marketing analytics and automation systems.
  • Strong understanding of B2B marketing principles.
  • Excellent analytical and problem-solving skills.
  • Able to work independently and remotely.
  • Proven track record in demand generation campaign optimization.