Digital Campaign Manager

23 hours ago

Madurai, Tamil Nadu, India beBeeProgrammatic Full time ₹ 10,00,000 - ₹ 15,00,000

Overview

We are a key player in the media and advertising industry, offering a range of services including strategic planning, digital marketing, and public relations.

Annalect India plays a vital role in providing innovative products and services to our group companies and global agencies.

This is an exciting opportunity to manage day-to-day performance of campaigns across different platforms and work with agency teams to develop best-in-class solutions.

Key Responsibilities:

  • Manage campaign executions across all regions, serving as primary point of contact with agency and platform stakeholders.
  • Monitor and adjust pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
  • Oversee media tracking and analytics set up and implementation.
  • Communicate format, screen, inventory performance to clients and agencies as needed.
  • Understand and describe bottom-up planning, how client goals and KPI's to platform activation strategies/tactics across the funnel.

Requirements:

  • 4 to 6 years of experience in managing programmatic campaigns for large clients.
  • Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred.
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics
  • Able to proficiently describe all possible KPIs and how they fit into the customer journey.
  • Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment.
  • Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.

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