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Digital Marketing Lead

3 weeks ago

Pune, Maharashtra, India beBeeDigitalMarketing Full time
Senior Digital Marketing Executive

This is a challenging and rewarding opportunity to drive the growth of our business through innovative digital marketing strategies.

  • We are seeking an experienced Senior Digital Marketing Executive to lead our online marketing efforts and develop effective campaigns that engage our target audience.

The ideal candidate will have a strong understanding of digital marketing principles, including SEO, PPC, social media, and email marketing. They will also have excellent communication and project management skills, with the ability to work collaboratively with cross-functional teams.

  • Key Responsibilities:
    • Develop and execute comprehensive digital marketing strategies to achieve business objectives.
    • Analyze market trends and competitor activity to inform campaign development.
    • Create and curate high-quality content for social media, blog posts, and email newsletters.
    • Manage and optimize paid advertising campaigns across Google Ads and social media platforms.
    • Monitor and report on key performance indicators (KPIs) to measure campaign success.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or related field.
  • Minimum 3-5 years of experience in digital marketing, preferably in a senior role.
  • Proven track record of developing and executing successful digital marketing campaigns.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
  • Excellent communication and project management skills, with the ability to work collaboratively with cross-functional teams.

Skills and Qualifications:

  • SEO and keyword research.
  • PPC advertising, including Google Ads and social media ads.
  • Email marketing and automation.
  • Social media marketing, including Facebook, Twitter, LinkedIn, and YouTube.
  • Content creation and curation.
  • Analytics and data interpretation.