
Digital Growth Strategist
3 days ago
We're seeking a skilled Performance Marketing Specialist to lead our Google Ads and Meta Ads campaigns.
As a key member of our team, you'll be responsible for launching, managing, testing, optimizing, and scaling campaigns to drive real leads and revenue.
About the Role:
- Develop and execute Google Ads and Meta Ads strategies to reach small and medium-sized businesses (SMBs) in North America
- Use data-driven decision making to test and scale campaign performance
- Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies
- Analyze campaign results and provide actionable insights to inform future decisions
- Collaborate with internal teams to align and optimize landing pages
Requirements:
- Google and Meta Ads Certification
- Experience running Google Ads and Meta Ads campaigns for SMBs
- Strong understanding of North American SMB segments and customer behavior
- Ability to set up conversion tracking, first-party audience signals, and campaign structure for maximum performance
- Expertise in lead generation, return on ad spend (ROAS) optimization, and budget scaling
- Strong communication skills and English proficiency
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