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Online Retail Leadership
1 week ago
Key Responsibilities:
- Develop and execute the D2C ecommerce strategy to achieve revenue, profitability, and customer growth targets.
- Lead and manage ecommerce operations including website management, UX/UI optimization, digital merchandising, and order fulfillment.
- Collaborate with marketing to drive traffic through SEO, SEM, email marketing, social media, and affiliate programs.
- Analyze performance data and customer insights to optimize conversion rates, average order value, and customer retention.
- Oversee the development of digital content, promotions, and product launches tailored to the D2C audience.
- Work closely with logistics and customer service to ensure a seamless end-to-end customer journey.
- Stay ahead of ecommerce trends, technologies, and best practices to maintain a competitive edge.
- Manage budgets, forecasts, and report on KPIs to senior leadership.
