Creative and Strategic Marketing Specialist

6 days ago

Kollam, Kerala, India beBeeContent Full time ₹ 15,00,000 - ₹ 25,00,000

About Our Vision:

We're on a mission to revolutionize haircare and hair loss solutions with cutting-edge technology.

Our goal is to make healthcare more accessible to millions of Indians suffering from hair loss, offering a holistic solution that combines innovation and expertise.

We've created a brand that's at the forefront of the multi-billion-dollar hair care solutions category, backed by top venture capitalists and boasting over 2.5 million customers.

Role Overview:

As a Creative and Performance Content Lead, you'll be responsible for developing and executing a content strategy that drives engagement and conversion across creative and performance marketing channels.

  • Develop and lead the overall content strategy for our audience segment, aligned with brand goals and marketing objectives.
  • Collaborate closely with product, design, and marketing teams to understand target personas and develop relevant content themes.
  • Drive consistency in brand voice and storytelling across all content formats.

Key Responsibilities:

Creative Content Development:

  • Idea and execute content for website, email, blogs, landing pages, product pages, and brand campaigns.
  • Create engaging narratives around hair health, product education, and customer stories.

Performance Marketing Creatives:

  • Lead the creation of ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.).
  • Optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.
  • Monitor content performance metrics (CTR, CVR, engagement) and iterate accordingly.

Requirements:

  • 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
  • Strong understanding of both brand storytelling and performance marketing content.
  • Proven experience in managing and scaling small to mid-sized content teams.
  • Excellent writing, editing, and communication skills with a strong eye for detail.
  • Analytical mindset with the ability to interpret content performance data and drive actionable insights.
  • A creative thinker who understands how to speak to the modern consumer.
  • Understanding of SEO principles, social trends, and email marketing.

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