Digital Marketing Strategist

2 weeks ago


Kanpur, Uttar Pradesh, India beBeeCampaign Full time ₹ 12,00,000 - ₹ 21,00,000
Senior Media Buyer Role

We are seeking a highly skilled Senior Media Buyer to take on key responsibilities in running high-performance campaigns.

The ideal candidate will have expertise in traffic sources, compliance, funnel optimization, and measurable ROI delivery.

  • Plan, launch, and optimize paid campaigns across multiple channels (Google Ads, Facebook/Meta, DSPs, Programmatic, Native Ads).
  • Scale ad campaigns in Forex, CFD, and Casino verticals while ensuring compliance with platform policies and regulations.
  • Manage large-scale budgets with strict focus on ROI and CPA optimization.
  • Conduct A/B testing of creatives, funnels, and landing pages for performance improvement.
  • Collaborate with design, content, and compliance teams for effective ad delivery.
  • Analyze data and performance reports to drive scaling strategies.

Requirements:

  • Proven track record of successful ad buying in Forex, CFD, or Casino niches.
  • Hands-on experience with Google Ads, Meta Business Manager, Taboola, Outbrain, or equivalent platforms.
  • Strong knowledge of compliance policies & risk management in regulated industries.
  • Ability to manage large-scale budgets and optimize campaigns for ROI.
  • Strong analytical skills, data-driven mindset, and creative problem-solving.
  • Excellent communication and team collaboration skills.


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