
Digital Marketing Ambassador
2 weeks ago
Job Role: Influencer Marketing Specialist
- About the Role: Develop and execute impactful influencer marketing strategies to elevate brand awareness, foster partnerships with influential individuals, and drive campaign success.
Main Responsibilities:
- Influencer Sourcing & Partnerships: Identify and collaborate with influencers who align with brand values and target audiences, building strong relationships through open communication and clear expectations.
- Campaign Development: Collaborate closely with cross-functional marketing teams to craft compelling influencer campaigns, establishing clear objectives and performance metrics for measurable results.
- Relationship Management: Nurture and maintain long-term influencer relationships, overseeing contract negotiations, content timelines, and communications to ensure seamless collaboration.
- Performance Analysis: Monitor and analyze campaign performance, providing actionable insights on key metrics, ROI, and areas for improvement to inform future strategy.
- Trend Monitoring: Stay up-to-date on industry trends, platform updates, and emerging influencer landscapes to keep campaigns fresh, relevant, and effective.
Requirements:
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in influencer marketing or social media management, with a track record of successful campaign execution.
- Strong knowledge of digital marketing channels and influencer platforms, including their capabilities and limitations.
- Excellent communication, negotiation, and organizational skills to build strong relationships and manage multiple stakeholders.
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