
Senior Brand Ambassador
1 day ago
Public Relations Manager Fashion
Description:We are seeking a passionate and experienced professional to lead communications and media strategy for fashion and lifestyle clients. The ideal candidate will have a strong network within the fashion media landscape and a deep understanding of the fashion industry's trends, tone, and audience.
The successful candidate will be responsible for building and maintaining relationships with fashion editors, stylists, influencers, and journalists; pitching trend-relevant stories; securing impactful media placements in fashion and lifestyle publications. Additionally, they will design and lead integrated PR campaigns that reflect each brand's aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).
The Public Relations Manager - Fashion will manage press previews, fashion events, pop-ups, and brand activations; ensuring strong media turnout and post-event coverage. They will also handle sensitive brand issues such as product recalls, backlash, or influencer controversies with timely and strategic messaging.
Key responsibilities include crafting compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media. Furthermore, the candidate will act as a liaison between clients, designers, influencers, stylists, and fashion journalists. They will support fashion founders and brand leaders with media training, key message development, and interviews.
Additionally, the Public Relations Manager - Fashion will guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight. They will measure campaign effectiveness through media impressions, sentiment analysis, and ROI. Ultimately, the goal is to position clients as trendsetters through storytelling, collaborations, and strategic brand alignment.
Qualifications:- 4+ years of public relations experience, with at least 2-3 years focused on the fashion, beauty, or lifestyle sector.
- Strong media relationships with fashion publications.
- Proven success in leading PR for fashion events, product launches, and influencer campaigns.
- Excellent storytelling, writing, and visual communication skills.
- Deep understanding of fashion trends, consumer behavior, and brand building.
- Confidence in high-pressure environments and client-facing interactions.
- Ability to juggle multiple brands and projects in a fast-paced, stylish setting.
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