Digital Marketing Expert

2 days ago

Kannur, Kerala, India beBeeMarketing Full time ₹ 2,40,000
Performance Marketing Specialist

This is a unique opportunity to join a dynamic team as a Performance Marketing Specialist. As a fast-growing digital marketing agency, we are looking for a data-driven expert who can turn clicks into customers and campaigns into revenue across Google Ads & Meta Ads.

The ideal candidate will create and implement the performance marketing strategy using both offline and online methods to gain new customers. This involves expanding the client's brand presence by finding the target audience to distribute marketing content.

Key Responsibilities:

  • Plan, execute, and optimize paid campaigns across Facebook & Instagram Ads Manager
  • Conduct audience research and create laser-targeted campaigns for conversions, leads, and brand awareness
  • Develop and test ad creatives, copy, and formats (image, carousel, video, reels, etc.)
  • Manage campaign budgets, bids, and daily ad spends to ensure ROI
  • Track KPIs like CTR, CPC, CPL, ROAS, and optimize campaigns accordingly
  • Set up retargeting, lookalike audiences, and advanced custom audience strategies
  • Coordinate with design/content teams for creatives aligned with campaign goals
  • Monitor competitor ad strategies and suggest improvements
  • Run A/B testing for ad copies, creatives, and targeting
  • Prepare campaign performance reports and present insights with actionable recommendations

Requirements:

  • 2+ years of experience managing performance campaigns on Meta Ads
  • Hands-on experience with Business Manager & Facebook Ads Manager
  • Strong understanding of CPC, CPM, ROAS, and attribution models
  • Ability to analyze data, spot trends, and make informed decisions quickly
  • Experience in retargeting & remarketing campaigns
  • Strong copywriting sense for ads
  • Ability to brief creatives effectively

Benefits:

  • Competitive salary and benefits package
  • Ongoing training and development opportunities
  • Collaborative and dynamic work environment

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