Community Building Strategist

1 month ago

Bengaluru, Karnataka, India Blue Yonder Full time
Job Description

We are seeking a seasoned Community Building Strategist to oversee our team of Community Engagement Specialists, each responsible for managing individual groups. This role will be responsible for developing and executing an overall community strategy, driving engagement, and ensuring that the goals and objectives of all communities are met.

Key Responsibilities:
  • Lead, mentor, and manage a team of Community Engagement Specialists, providing guidance, support, and professional development.
  • Conduct regular community engagement health checks and provide constructive feedback to team members.
  • Ensure that Community Engagement Specialists have the resources and tools needed to effectively manage their respective groups.
Overall Community Strategy:
  • Develop and execute a comprehensive strategy for the overall community, ensuring alignment with organizational goals and enhancing customer engagement and satisfaction.
  • Set clear goals and KPIs for community growth, engagement, and impact, and monitor progress towards these goals.
  • Ensure all community initiatives are aligned with the company's overall business objectives and customer experience leadership team's goals.
Individual Group Management:
  • Oversee the management of multiple industry-specific groups, ensuring each group provides value to its members through relevant content, events, and engagement activities.
  • Monitor group health and engagement levels and implement strategies to address any issues or challenges.
  • Identify and nurture community leaders and advocates within each group to support community activities and initiatives.
Content Curation:
  • Oversee the curation process of high-quality content tailored to the interests and needs of community members, including industry news, whitepapers, case studies, and multimedia content.
  • Partner with internal subject matter experts and thought leaders to generate expert-level content that aligns with current industry trends and challenges.
Engagement Strategies:
  • Plan and execute virtual and in-person events, such as webinars, workshops, and in-conference sessions, that provide learning and networking opportunities for community members.
  • Collect and analyze event feedback to continuously improve the event experience.
  • Design and manage a comprehensive gamification program to drive engagement, including the creation of badges, leaderboards, and reward systems.
Collaboration and Communication:
  • Work closely with the Customer Success team to align community activities with customer success goals and initiatives.
  • Regularly communicate community updates and insights to internal stakeholders.
  • Collaborate with other departments (e.g., marketing, product) to integrate community efforts with broader company initiatives.
Data Analysis and Reporting:
  • Measure key performance indicators (KPIs) to track community growth, engagement, and satisfaction.
  • Analyze community-related data to identify actionable insights for improving community engagement and content effectiveness.
  • Develop regular reports to communicate community performance and insights to internal stakeholders.
  • Utilize data to make informed decisions about community strategies and initiatives.
Business Process Management:
  • Create and manage business processes related to community management to ensure efficiency and consistency.
  • Develop standard operating procedures (SOPs) and best practices for the community management team.
  • Continuously evaluate and improve community management processes to enhance team productivity and community member satisfaction.

Salary: $120,000 - $150,000 per year, depending on experience.

Requirements
  • Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
  • 5-7 years of experience in community management, with at least 2-3 years in a leadership role managing a team.
  • Proven track record of building and growing online or offline communities, preferably in a B2B environment.
  • Strong understanding of industry trends and challenges, with experience working with executive-level communities.
  • Excellent written and verbal communication skills.
  • Proven ability to create engaging and informative content.
  • Experience planning and managing virtual and/or in-person events.
  • Strong interpersonal skills and the ability to build and maintain relationships with community members and stakeholders.
  • Proficiency with community management platforms, content management systems, and social media tools.
  • Analytical skills to measure and report on community engagement and content performance.
  • Familiarity with data analytics tools and reporting.
  • Ability to work independently and as part of a team in a fast-paced, dynamic environment.
  • Knowledge of SEO best practices and digital marketing strategies preferred.
  • Experience working within Retail, Manufacturing, or Logistics industries is a plus.

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