Strategic Marketing Leader

1 day ago

Dindigul, Tamil Nadu, India beBeeDirector Full time ₹ 1,94,00,000 - ₹ 2,45,00,000
Marketing Director Opportunity

This is a high-impact leadership role responsible for building and executing a global marketing strategy that accelerates pipeline generation, enhances brand visibility, and positions the company as a market leader in contingent workforce management and talent technology.

The ideal candidate will have 10+ years of experience in B2B SaaS marketing, demand generation, or growth marketing, with at least 5+ years in HR Tech, Workforce Management, or related industries. They should have prior experience of driving a 10X growth for a B2B SaaS platform over a 2-3 year period.

Key Responsibilities:

  1. Develop and execute a comprehensive global marketing strategy to drive brand awareness, lead generation, and customer engagement.
  2. Position the company as the premier solution in the market by leveraging thought leadership, content marketing, PR, and digital campaigns.
  3. Lead brand messaging and storytelling to differentiate the platform in the HR Tech SaaS landscape.
  4. Align marketing efforts with sales, product, and executive leadership to ensure a unified go-to-market (GTM) strategy.

Demand Generation & Growth Marketing:

  1. Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations including US, EU, and APAC.
  2. Develop and optimize lead acquisition strategies through SEO, SEM, ABM (Account-Based Marketing), digital advertising, and marketing automation.
  3. Implement data-driven growth marketing tactics to attract and convert enterprise HR, procurement, and talent acquisition leaders.
  4. Own and optimize the marketing funnel from awareness to conversion, ensuring a high-quality MQL-to-SQL pipeline.

Content & Thought Leadership:

  1. Oversee the creation of compelling content including whitepapers, case studies, webinars, industry reports, and blogs that establish the company as a trusted authority in workforce solutions.
  2. Collaborate with analysts, influencers, and industry leaders to strengthen market credibility and drive earned media coverage.
  3. Develop and execute conference, event, and sponsorship strategies to position the company at the forefront of HR Tech and contingent workforce events.

Customer & Partner Marketing:

  1. Build customer advocacy programs to leverage client success stories and testimonials in marketing efforts.
  2. Develop co-marketing initiatives with VMS, MSP, and HR Tech ecosystem partners to expand market reach.
  3. Enhance retention marketing strategies that support cross-sell, upsell, and expansion opportunities within existing accounts.

Analytics & Performance Optimization:

  1. Define and track key marketing KPIs, including CAC, LTV, pipeline contribution, MQL conversion rates, and brand engagement metrics.
  2. Utilize marketing automation, CRM, and analytics platforms (e.g., HubSpot, Marketo, Salesforce, Google Analytics) to drive campaign effectiveness.
  3. Continuously test, refine, and scale successful marketing programs using A/B testing and performance analysis.

Benefits:

  • Competitive compensation and performance-based incentives.
  • Career growth opportunities in a fast-paced and innovative environment.
  • Chance to lead the global marketing vision for a high-growth HR Tech SaaS company.

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