
Strategic Marketing Insights Specialist
5 hours ago
We are seeking a seasoned marketing professional to drive strategic insights and inform business decisions through data analysis.
The ideal candidate will possess a deep understanding of B2B marketing analytics, with expertise in working with various tools and platforms.
Key Responsibilities:
- Validating and auditing data across multiple systems for accuracy and consistency
- Transforming data into actionable insights and strategic recommendations
- Presenting performance metrics to stakeholders
- Developing and maintaining reporting infrastructure using business intelligence tools
Required Skills and Qualifications:
- 5+ years of experience in B2B marketing analytics or business intelligence
Preferred Skills:
- Background in account-based marketing (ABM)
- Experience with lead scoring or attribution modeling
- Familiarity with advanced analytics tools like GA4, Dreamdata, and Demandbase
Ensure data integrity and accuracy across all marketing systems.
Strategic InsightsDevelop clear and actionable insights from data analysis.
Business IntelligenceBuild and maintain reporting infrastructure using BI tools.
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