Strategic Marketing Insights Specialist

5 hours ago


Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Job Title: Strategic Marketing Insights Specialist

We are seeking a seasoned marketing professional to drive strategic insights and inform business decisions through data analysis.

The ideal candidate will possess a deep understanding of B2B marketing analytics, with expertise in working with various tools and platforms.

Key Responsibilities:

  • Validating and auditing data across multiple systems for accuracy and consistency
  • Transforming data into actionable insights and strategic recommendations
  • Presenting performance metrics to stakeholders
  • Developing and maintaining reporting infrastructure using business intelligence tools

Required Skills and Qualifications:

  • 5+ years of experience in B2B marketing analytics or business intelligence

Preferred Skills:

  • Background in account-based marketing (ABM)
  • Experience with lead scoring or attribution modeling
  • Familiarity with advanced analytics tools like GA4, Dreamdata, and Demandbase
Key ResponsibilitiesData Analysis and Validation

Ensure data integrity and accuracy across all marketing systems.

Strategic Insights

Develop clear and actionable insights from data analysis.

Business Intelligence

Build and maintain reporting infrastructure using BI tools.



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