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Marketing Innovation Specialist
1 week ago
- Develop and implement digital marketing strategies that align with the company's goals.
- Conduct market research to understand the target audience and identify marketing opportunities.
- Create and execute campaigns across various digital channels.
- Measure and analyze campaign success using data and analytics tools.
**Key Responsibilities:**
- Understand how ad creative elements perform for each unique advertising goal.
- Track and analyze primary metrics, revenue, and paid ad initiatives weekly and monthly.
- Experiment and implement innovative digital marketing strategies to improve ROAS consistently.
- Stay up-to-date with digital marketing trends and new technologies.