
Digital Content Assistant
7 days ago
Role Description
As a Digital Content Assistant, you will be responsible for assisting in the execution of marketing campaigns across multiple digital channels.
You will conduct market research to identify potential leads and opportunities for outreach, and build relationships with potential clients to generate interest in our products/services.
You will develop marketing materials, such as emails, brochures, and social media content, and work closely with the sales team to follow up on leads generated through marketing efforts.
You will also update CRM software with lead information and activity, contribute to content creation efforts, including writing blog posts, social media updates, and email campaigns, and plan and execute promotional events, webinars, and other marketing activities.
Responsibilities
- Execute marketing campaigns across multiple digital channels.
- Research and identify potential leads and opportunities for outreach.
- Build relationships with potential clients and generate interest in our products/services.
- Develop marketing materials, such as emails, brochures, and social media content.
- Work closely with the sales team to follow up on leads generated through marketing efforts.
- Update CRM software with lead information and activity.
- Contribute to content creation efforts, including writing blog posts, social media updates, and email campaigns.
- Plan and execute promotional events, webinars, and other marketing activities.
- Improve SEO efforts, including keyword research and content optimization.
Requirements
- Pursuing or recently completed a degree in Marketing, Business, Communications, or a related field.
- Confident communication skills with a strong ability to cold call and perform outbound marketing.
- Basic understanding of marketing concepts, including digital marketing, content creation, and lead generation.
- Strong writing skills with the ability to create engaging content.
- Familiarity with CRM tools and marketing platforms (e.g., HubSpot, Salesforce) is a plus.
- Able to work independently and as part of a team.
- Organizational skills and attention to detail.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
- Experience with social media platforms and marketing tools (e.g., Google Analytics, Hootsuite) is advantageous.
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