Product Marketing Operations Lead

4 days ago

India beBeeOperational Full time US$ 1,00,500 - US$ 1,73,250
Job Title: Product Marketing Manager, Loyalty

We are seeking an experienced professional to lead the development of operational frameworks and processes that will bring consistency and scalability to our PMM execution.

Key Responsibilities:
  • Develop end-to-end operational frameworks spanning the complete PMM function - from insights and market research through brand positioning, value proposition development, product toolkit creation, launch execution, and sustain/grow initiatives
  • Create intake and prioritization frameworks for marketing requests across the complete product lifecycle
  • Establish cross-functional handoff protocols and accountability frameworks from insights gathering through post-launch optimization
  • Build scalable processes and establish rhythm of business for Loyalty Program initiatives, with frameworks designed to replicate across the broader PMM organization
Process Standardization & Documentation
  • Standardize documentation, campaign briefs, launch checklists, and reporting dashboards to improve efficiency and cross-team alignment
  • Build comprehensive campaign brief templates with required inputs/outputs for different initiative types
  • Create standardized launch playbooks for various product/feature categories that enable scalable launches and position PMM as orchestrators of cross-functional execution
  • Develop messaging framework templates and competitive positioning guides
  • Establish project management protocols and status reporting systems
Measurement & Analytics Partnership
  • Partner with internal analytics teams to establish consistent PMM measurement frameworks that track marketing effectiveness across the product lifecycle
  • Define key PMM metrics and KPIs in collaboration with analytics, ensuring alignment on success metrics for different types of initiatives
Process Optimization & Automation
  • Champion operational best practices within PMM, ensuring new initiatives are set up for scalability and measurable success
  • Design processes that work for both individual product launches and coordinated multi-product campaigns
  • Identify and implement AI tools and automation solutions to reduce manual operational overhead and enable teams to focus on strategic work
  • Establish quality assurance protocols to maintain consistency across all PMM deliverables

This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to work collaboratively across teams.

The ideal candidate will have experience in developing and implementing operational frameworks, process standardization, and measurement and analytics partnerships.

They will also possess strong analytical and problem-solving skills, with the ability to identify areas for improvement and develop solutions.

A bachelor's degree in Marketing or a related field is preferred, along with 5+ years of experience in a similar role.

Benefits include a competitive salary, comprehensive health insurance, and opportunities for professional growth and development.

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