Digital Marketing Strategist
4 days ago
Job Title: Digital Marketing Strategist
We are seeking an experienced digital marketing strategist to drive user acquisition, engagement, and retention through end-to-end digital marketing strategies.
About the Role:
- Develop and execute comprehensive digital strategies across paid media, SEO, content, and CRM to drive measurable engagement and growth.
- Own the digital funnel end-to-end from brand awareness to conversion and retention.
- Plan, launch, and optimize acquisition campaigns across Google, Meta, and other channels to drive app installs and active usage.
- Shape and amplify brand presence through content-led narratives aligned with healthcare principles.
- Lead SEO initiatives to improve visibility and organic traffic; integrate best practices into content planning.
- Design and manage lifecycle campaigns via email, SMS, and loyalty programs to nurture and retain users.
- Monitor KPIs, analyze data, and generate actionable insights to optimize campaigns.
- Partner with cross-functional teams to align messaging and campaign goals.
Required Skills & Qualification:
- 8 to 10 years of experience in performance marketing, preferably in D2C, tech, or consumer brands.
- Proven ability to scale digital campaigns and optimize conversion funnels.
- Strong knowledge of brand positioning and customer segmentation.
- Hands-on experience with ad platforms, analytics tools, and CRM systems.
- Creative, data-driven mindset with high ownership and agility.
- Comfortable working in a fast-paced, high-performance environment.
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