Marketing Data Expert

2 weeks ago

Aurangabad, Maharashtra, India beBeeData Full time ₹ 15,00,000 - ₹ 25,00,000

Job Opportunity

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M-Squared is a marketing attribution community and marketplace that empowers businesses with the tools and resources they need to tackle attribution challenges.

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Job Description

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This is a full-time, remote position for a Data Analyst responsible for analyzing and interpreting marketing and sales data. Daily tasks include running models to perform market selection & design tests, analyzing test result data using statistical models and methods, creating data visualizations, and collaborating with other departments to support data-driven recommendations for clients.

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Responsibilities

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  • Work with team members to deliver Geo test outputs for clients.">
  • Develop and implement statistical models to solve everyday market analytics challenges.">
  • Perform exploratory data analysis using spreadsheets or Excel to understand data.">
  • Interpret results from Geo tests and translate them into actionable recommendations.">
  • Use test or analysis results to arrive at attributed conversions & multipliers.">
  • Work with larger datasets, perform data manipulation & pre-processing.">
  • Collaborate with strategist teams to translate business questions and objectives into analytical frameworks.">
  • Work with stakeholders to gather the required data for building models.">
  • Conduct ad-hoc analyses to support client requirements.">
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Requirements

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  • Bachelor's in Statistics, Mathematics, Computer Science, Operations Research, Engineering, Economics.">
  • 2+ years of experience in data science or advanced analytics.">
  • Advanced knowledge of statistical concepts like hypothesis testing , regression & time series analysis.">
  • Proficiency in programming and query languages like Python, R and SQL.">
  • Understanding of marketing channels, metrics, and KPIs.">
  • Proficiency in data manipulation and preprocessing.">
  • Strong MS Excel, Google sheets skills.">
  • Strong problem-solving and analytical thinking abilities.">
  • Ability to communicate complex technical concepts to non-technical stakeholders.">
  • Ability to tell compelling stories with data.">
  • Experience using PowerPoint or Google slides to present findings.">
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Preferred Qualifications

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  • Experience with Incrementality testing.">
  • Experience with Spike Attribution.">
  • Experience with MMM.">
  • Knowledge of digital marketing strategies and tactics.">
  • Familiarity with marketing technology platforms and data sources.">
  • Knowledge of Advanced attribution concepts & market analytics.">
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