
Marketing Data Expert
2 weeks ago
Job Opportunity
">M-Squared is a marketing attribution community and marketplace that empowers businesses with the tools and resources they need to tackle attribution challenges.
">Job Description
">This is a full-time, remote position for a Data Analyst responsible for analyzing and interpreting marketing and sales data. Daily tasks include running models to perform market selection & design tests, analyzing test result data using statistical models and methods, creating data visualizations, and collaborating with other departments to support data-driven recommendations for clients.
">Responsibilities
">- ">
- Work with team members to deliver Geo test outputs for clients.">
- Develop and implement statistical models to solve everyday market analytics challenges.">
- Perform exploratory data analysis using spreadsheets or Excel to understand data.">
- Interpret results from Geo tests and translate them into actionable recommendations.">
- Use test or analysis results to arrive at attributed conversions & multipliers.">
- Work with larger datasets, perform data manipulation & pre-processing.">
- Collaborate with strategist teams to translate business questions and objectives into analytical frameworks.">
- Work with stakeholders to gather the required data for building models.">
- Conduct ad-hoc analyses to support client requirements.">
Requirements
">- ">
- Bachelor's in Statistics, Mathematics, Computer Science, Operations Research, Engineering, Economics.">
- 2+ years of experience in data science or advanced analytics.">
- Advanced knowledge of statistical concepts like hypothesis testing , regression & time series analysis.">
- Proficiency in programming and query languages like Python, R and SQL.">
- Understanding of marketing channels, metrics, and KPIs.">
- Proficiency in data manipulation and preprocessing.">
- Strong MS Excel, Google sheets skills.">
- Strong problem-solving and analytical thinking abilities.">
- Ability to communicate complex technical concepts to non-technical stakeholders.">
- Ability to tell compelling stories with data.">
- Experience using PowerPoint or Google slides to present findings.">
Preferred Qualifications
">- ">
- Experience with Incrementality testing.">
- Experience with Spike Attribution.">
- Experience with MMM.">
- Knowledge of digital marketing strategies and tactics.">
- Familiarity with marketing technology platforms and data sources.">
- Knowledge of Advanced attribution concepts & market analytics.">
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