Strategic Digital Media Specialist

7 hours ago

Gurgaon, Haryana, India beBeeDigitalMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000

At SBI Card, we are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. Our motto Making Life Simple inspires every initiative, ensuring that customer convenience is at the forefront of all that we do.

We are committed to building an environment where people can thrive and create a better future for everyone. As a Digital Marketing Manager, you will be responsible for maximizing sales inflow at the E-apply website through effective use of digital media, managing digital partners, and ensuring optimum conversion levels.

  • Implement the digital marketing strategy for all allocated channels and partners (Email, SMS, SEM, Display, Social, Remarketing, Content, etc.)
  • Manage allocated digital channels, creative agencies, and partners such as online financial marketplaces, aggregators, and/or affiliates
  • Drive new card application volume through e-apply channel by effectively leveraging digital media
  • Work with partners to improve quality of applications to increase approval rates & new account conversions
  • Maintain daily account analytics with Partners
  • Explore and implement industry best practices and leading trends in digital marketing within the organization

The ideal candidate will have in-depth understanding of the Digital Medium - Email, Social, SEO/SEM, Display, Remarketing, broad understanding of technology behind digital marketing, knowledge of commercials involved in digital media buying, and hands-on experience in implementing digital marketing initiatives.

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