Marketing and Communications Specialist
5 days ago
We are looking for a talented Digital Marketing Trainee to join our team at Softcell Technologies Global Pvt. Ltd.
About the Opportunity:
This is a unique chance to develop your skills in digital marketing, working on real-world projects that drive business growth and expand our customer base.
Key Responsibilities:
- Develop and execute digital marketing campaigns designed to reach new customers and engage current contacts, including email marketing, social media advertising, and targeted online ads.
- Create engaging content for blogs, social media, newsletters, and websites to attract new customers and deepen our engagement with existing customer contacts.
- Help manage and grow Softcell's presence on social media platforms, focusing on attracting new followers and engaging existing ones.
- Assist in creating and managing email marketing campaigns targeted at both prospective customers and existing contacts within our accounts, tracking metrics such as open rates and click-through rates.
- Use analytics tools to monitor and report on the effectiveness of marketing campaigns in reaching new customer segments and engaging current customer contacts.
- Conduct research on industry trends, competitor activities, and customer behaviour to inform and refine marketing strategies aimed at expanding our customer base.
- Help in the creation and maintenance of a comprehensive customer database. Ensure that customer information is up-to-date, segmented appropriately, and leveraged effectively in marketing campaigns.
- Work closely with sales and business development teams to support initiatives that drive customer acquisition and engagement.
Requirements:
- Pursuing or recently completed a Bachelor's degree in Marketing, Communications, Business, or a related field.
- Basic understanding of digital marketing concepts, including content marketing, social media, SEO/SEM, and email marketing.
- Strong writing skills with the ability to create engaging content for different platforms and audiences.
- Familiarity with digital marketing tools and social media platforms. Experience with CRM systems or customer database management is a plus.
- Excellent verbal and written communication skills, with attention to detail and ability to multitask.
- Genuine interest in technology and digital transformation, particularly in the fields of Systems Integration, Mobility, and Engineering Services.
- Ability to work collaboratively in a fast-paced environment, with a willingness to learn and take initiative.
What You'll Gain:
- Real-world experience working on meaningful projects that contribute to the success of our business units.
- Learning opportunities with hands-on experience in various aspects of digital marketing, with mentorship from industry professionals.
- Networking connections with professionals in the technology and digital marketing fields.
- Potential for full-time employment based on performance during the training.
We are offering an estimated salary range of ₹20,000 - ₹35,000 per month depending on qualifications and experience.
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