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Lead Data Strategist

1 week ago

Bengaluru, Karnataka, India Axtria - Ingenious Insights Full time

Overview

Axtria - Ingenious Insights is a leader in providing data-driven solutions that help businesses thrive. Our mission is to empower organizations to make informed decisions by harnessing the power of data.

Job Title: Data Team Lead

We are seeking an experienced professional to lead our data team. As a Data Team Lead, you will be responsible for overseeing the management and integration of data across multiple channels, using data to drive business decisions and improve customer experiences.

Responsibilities:

  1. Data Strategy Development: Develop and implement data strategies to drive business growth and improve customer engagement.
  2. Data Management: Manage and integrate data from various sources, including digital and physical channels.
  3. Data Analysis: Analyze complex data sets to identify trends and insights that inform business decisions.
  4. Data Visualization: Leverage data visualization tools and analytics platforms to communicate findings and recommendations to stakeholders.
  5. Collaboration: Collaborate with cross-functional teams to ensure data-driven decision making.

Requirements:

  • 7+ years of experience in data analysis, business intelligence, or omnichannel marketing.
  • Strong experience in managing data across multiple channels and integrating them into a cohesive strategy.
  • Proven track record of using data to drive business decisions and improve customer experiences.
  • Omnichannel and pharma experience is mandatory.
  • Proficiency in data visualization tools (e.g., Tableau, Power BI) and analytics platforms (e.g., Google Analytics, Adobe Analytics).
  • Strong knowledge of SQL, Python, R, or other data manipulation languages.
  • Familiarity with S3, Kinesis, Glue, and Athena.
  • Fundamental understanding of Marketing Data Marts, CDP, Salesforce, and digital marketing ecosystem with working knowledge of Veeva object data model and marketing data sets.