Digital Marketing Strategist

1 month ago


Gurgaon, Haryana, India boAt Lifestyle Full time
Job Overview:

You will be responsible for developing and executing performance-driven campaigns across various online channels to maximize customer acquisition, retention, and revenue growth. This role requires a blend of strategic thinking, data analysis, and a deep understanding of digital marketing platforms.

Key Responsibilities:
  • Develop and execute performance-driven campaigns on marketplaces like Amazon, Flipkart, Blinkit, and Myntra
  • Understand and create various types of campaigns (PLA, PCA, Video campaigns) and monitor their performance to drive Return on Ad Spend (RoAS)
  • Use Iris/Amazon Pi to identify trends and take corrective action
  • Optimize campaigns based on performance reports and suggest improvements

Qualifications:

  • In-depth knowledge of digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads) and web analytics tools (Google Analytics, Adobe Analytics)
  • Strong analytical skills and ability to translate data insights into actionable strategies
  • Excellent communication, presentation, and interpersonal skills

Estimated Salary: ₹5 crores per month (Display + Search)



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