Digital Strategy Specialist

4 days ago

Kolkata, West Bengal, India beBeeDigital Full time ₹ 9,00,000 - ₹ 17,00,000

About Our Team:

Our team provides innovative, data-driven solutions to tackle the most complex campaign challenges.

We specialize in delivering strategic insights and actionable plans that drive growth, enhance performance, and maximize the impact of campaigns.

Job Description:

Our ideal candidate is a growth-focused digital strategist with 3-4 years of experience in performance analytics, content planning, and digital operations across Instagram, websites, and WhatsApp channels.

The candidate should have a sharp political acumen, proven experience in team building, and a data-first approach to scaling digital campaigns.

  • Plan and execute content strategies across Instagram, WhatsApp, and web platforms with a focus on engagement and growth.
  • Monitor, analyze, and optimize content performance using tools like Meta Suite, Google Analytics, and other reporting dashboards.
  • Leverage audience insights and lookalike modeling to drive deeper engagement and reach across digital platforms.
  • Manage and mentor a cross-functional team of content creators, platform managers, and analysts.
  • Develop periodic performance reports and translate data insights into clear action points for content, audience, and platform strategies.
  • Work closely with creative, copy, and tech teams to ensure aligned execution and timely delivery.
  • Identify and pilot new content formats, engagement techniques, and growth strategies tailored to target audiences.

Key Requirements:

- 3–4 years of relevant experience as a Growth Manager, Digital Campaign Manager, or Performance Lead in a similar high-paced environment.

- Strong grasp of audience segmentation, user behavior, and content lifecycle metrics.

- Proficiency in performance marketing and analytics tools (e.g., Meta Business Suite, GA4, Looker Studio).

- Proven experience in managing digital content pipelines across platforms.

- Strong interpersonal and team-building skills.

- High adaptability and a solutions-oriented mindset.

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