
Food Brand Development Manager
1 day ago
Job Overview
This is a dynamic and strategic role where you will be responsible for building, scaling, and driving the growth of a new food brand.
You will lead end-to-end brand initiatives across digital, retail, direct-to-consumer, and marketplaces, ensuring strong consumer connection and business impact.
Key Responsibilities- Develop and implement comprehensive brand strategies, positioning, and value propositions.
- Drive integrated marketing campaigns, including digital, influencer, PR, and out-of-home initiatives.
- Manage consumer and market research, track brand health, and generate actionable insights.
- Partner with performance marketing teams/agencies to ensure effective brand messaging and measurable outcomes.
- Plan and execute below-the-line activations, in-store visibility, and sales enablement tools.
- Establish and maintain brand presence on direct-to-consumer platforms and e-commerce/quick commerce marketplaces.
- Collaborate cross-functionally with internal teams and external partners for seamless execution and results-driven outcomes.
- 4–5 years of experience in brand management/marketing, preferably in Foods, Personal Care, or Home Care categories.
- Graduate/MBA in Marketing, Brand Management, or related field.
- Hands-on experience in building brands on direct-to-consumer and marketplaces (mandatory), working with agencies/creators, managing campaigns, and handling brand budgets.
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