Senior Market Research Analyst
2 days ago
We are seeking a highly skilled and experienced Market Research Specialist to join our team. This is an exciting opportunity for a talented individual to drive market research, competition benchmarking, product development, and sales strategy support for upcoming project launches.
About the Role:The successful candidate will play a critical role in driving our business forward by conducting market research and analysis, identifying trends and opportunities, and providing insights to inform our product development and sales strategies.
Key Responsibilities:- Conduct market research and analysis to identify trends and opportunities in the real estate industry.
- Drive competition benchmarking and consumer research studies to inform product development and sales strategies.
- Research and analyze various aspects of the real estate business to arrive at the right product mix, price, and defining the USP of projects.
- Research on the preference of amenities and specifications for new products under development.
- Research, analyze, study, and recommend innovative features based on customer pain-points and aspirations.
- Product testing with stakeholders such as channel partners and consumers.
- Support and work along with the Business Development team to evaluate land proposals from a sales and marketing perspective.
- Provide critical inputs for land acquisition regarding likability of location, sales velocities, and pricing.
- MBA with about 4-6 years of experience in Market Research & Product Development.
- Proficiency in PowerPoint presentations and Excel.
- Strong communication and presentation skills.
- Appetite for learning with an open mind towards innovation.
- Excellent written and spoken English.
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