
Highly Skilled Advertiser Role
20 hours ago
We are seeking a highly skilled Ad Strategist + Media Buyer to join our team.
This is a full-time role requiring at least 2 years of experience in performance marketing with Meta Ads and Google Ads. The ideal candidate will have a proven track record of delivering high-ROAS campaigns, strong understanding of funnels, retargeting, and campaign scaling.
Key Responsibilities:
- Plan and execute end-to-end paid campaigns on Meta and Google platforms.
- Develop effective funnel strategies aligned with client goals.
- Implement audience segmentation techniques including interest-based, custom, and lookalike audiences.
- Monitor key performance indicators such as CPL, CTR, ROAS, CPA, and CAC, and make data-driven optimizations daily.
- Collaborate with the design and copy teams to create high-converting ad creatives and angles.
- Manage budgets, run A/B tests, and scale campaigns effectively.
- Prepare weekly and monthly performance reports with actionable insights and recommendations.
- Ensure proper pixel setup, event tracking, and attribution across all channels.
Requirements:
- At least 2 years of hands-on experience with Meta Ads and Google Ads.
- Proven ability to deliver high-performing campaigns with significant ROAS growth.
- Strong knowledge of funnels, retargeting, and campaign scaling strategies.
- Proficiency in Ads Manager, Google Ads, Analytics, and Tag Manager (GTM).
- Familiarity with GA4, UTM tracking, and CRM integrations.
- Skilled in Google Sheets, reporting dashboards, and data analysis.
- Strong copywriting skills with expertise in crafting hooks, CTAs, and ad formats.
- Detail-oriented, proactive, and results-driven individual.
Benefits:
- Competitive salary of ₹30,000 per month.
- Opportunity to work with ambitious travel brands.
- Chance to grow professionally and personally in a dynamic performance marketing agency.
About Us:
Our company is a leading performance marketing agency that partners with forward-thinking brands to drive growth and scale their advertising efforts.
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