
Personal Brand Amplification Specialist
1 week ago
As a seasoned personal branding strategist, you will be responsible for elevating the professional presence of our business leaders across various social and digital platforms. This involves end-to-end content planning, execution, reputation management, and thought leadership positioning that aligns with the leader's voice, values, and vision.
The role requires a creative and proactive individual who can develop and maintain a monthly content calendar tailored to the business leader's areas of expertise, interests, and business updates. The strategist must also align content themes with current trends, industry news, company milestones, and leadership values.
Key Responsibilities:
- Develop high-quality, engaging content including posts, tweets, articles, thought leadership blogs, short videos, and story captions.
- Collaborate with graphic/video teams to produce multimedia content that resonates with target audiences.
- Manage the business leader's presence on relevant social media platforms and track performance metrics.
- Conduct research and competitor benchmarking for better positioning of the business leader.
Requirements
- Bachelor's degree in marketing, journalism, communications, or related field.
- 2+ years of experience in personal branding, executive communications, or social media marketing.
- Exceptional copywriting skills tailored for leadership tone and business storytelling.
- Proficiency with social media scheduling tools and analytics software.
Preferred Traits:
- Strong sense of empathy and ability to reflect another person's voice authentically.
- Proactive, organized, and deadline-driven individual who can blend creativity with analytics.
- Sensitive to trends, audience psychology, and professional tonality.
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