User Growth Strategist

6 days ago


Bengaluru, Karnataka, India STAN Full time

Job Overview

We are STAN, a fast-growing gaming startup based in Bengaluru. Founded in 2022, our platform has become the largest gaming community in Asia with over 15M+ downloads, making us one of the fastest-growing platforms in the region.

About the Role

We are seeking a highly motivated User Growth Strategist to join our team. In this role, you will be responsible for developing and implementing marketing campaigns aimed at growing our user base, improving brand awareness, and enhancing influencer engagement.

Key Responsibilities

  • Leverage analytics tools to track, analyze, and optimize marketing performance across channels (social media, email, paid ads, etc.).
  • Drive customer segmentation strategies to target different influencer audiences and optimize engagement efforts.
  • Collaborate with product, tech & operations teams to improve user experience, based on feedback and engagement metrics.
  • Monitor influencer performance metrics, ensuring content and campaigns align with user growth objectives.
  • Manage paid media campaigns to boost influencer visibility and fan acquisition.
  • Lead efforts in SEO/SEM, A/B testing, and digital advertising to maximize user outreach.
  • Partner with influencers and content creators for co-marketing and promotional campaigns.

Requirements

  • 4+ years of experience in user growth, digital marketing, or similar roles within tech or creator-centric platforms.
  • Proven experience in scaling user bases through innovative marketing strategies.
  • Strong understanding of analytics tools (e.g., Google Analytics or similar).
  • Experience in influencer marketing or creator economy platforms is a plus.
  • Excellent project management and communication skills.
  • Ability to thrive in a fast-paced startup environment and adapt to change.
  • Experience in app marketing (iOS/Android).
  • Familiarity with subscription models or premium content platforms.

What We Offer

  • A competitive salary range of $120,000 - $180,000 per annum.
  • Complimentary afternoon meals to keep you fueled and smiling.
  • Cutting-edge technology for work and relaxation, including gaming consoles.
  • Outstanding growth prospects to recognize and celebrate your achievements.


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