
Digital Transformation Specialist
2 days ago
About Wonderchef Home Appliances Pvt Ltd. We are a leading organization in the kitchen appliances and cookware industry, backed by private equity investors. Chef Sanjeev Kapoor is our brand ambassador.
We seek a professional to drive tech-led growth. The ideal candidate should be an engineer from a premier institute (MBA preferred), skilled in digital marketing (Google and Meta Ads) and technology integration.
Key Responsibilities:
- Enhancing Customer Experience: Develop and implement strategies to enhance user interface and user experience on our D2C website and other relevant platforms.
- Analyze customer behavior data to personalize interactions and improve customer journey touchpoints, increasing satisfaction and loyalty.
- Operational Efficiency through Technology:
- Leverage AI, machine learning, and automation to streamline marketing, customer service, and logistics operations.
- Cross-functional collaboration to deploy technology solutions that reduce costs, enhance speed, and improve service quality across all digital and physical channels.
- Innovation in Marketing and E-commerce:
- Drive the adoption of relevant advanced digital marketing technologies to optimize campaign effectiveness and ROI across all digital platforms.
- Facilitate the integration of new e-commerce technologies that facilitate better product discovery, purchasing ease, and overall customer engagement.
Ideal Candidate Profile:
- Bachelor's degree in engineering from a premier institute; MBA or related advanced degree preferred.
- At least 5 years in digital transformation roles, with specific achievements in enhancing D2C platforms and implementing technology-driven business solutions.
- Proficient in the latest e-commerce technology, digital marketing tools, and data analytics platforms.
- Attributes for Success:
- Customer Satisfaction: Measurable improvement in customer satisfaction and loyalty metrics.
- Operational Efficiency: Demonstrable increases in efficiency and reductions in cost across marketing, logistics, and service operations.
- Revenue Impact: Significant growth in revenue from D2C channels, attributed to enhanced digital strategies.
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