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Content Strategist

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Key Responsibilities

As a senior copywriter, you will carry out creative duties on multiple brands across various industries. This includes campaign planning and ideation, scriptwriting, and content creation.

  • Work with the business development team to develop creative concepts for pitches.
  • Present the entire creative plan for any campaign or narration of any script to clients on any brand.
  • Ensure the creative work is of an award-winning standard and apply for relevant awards to bring recognition to the team.
  • Report to the creative director who will provide overall direction, feedback, and references for campaigns or other creative tasks.
  • Collaborate with the integrated solutions team on a daily basis on any task ranging from a topical post on a brand to an annual campaign strategy.
  • Provide visual direction to the design team on any idea or concept that comes from your team.
  • Understand and break down the brief to junior creatives to ensure a smooth and efficient process.
  • Work on revisions on all tasks based on internal or external feedback and set realistic timelines that allow enough time for ideation and finesse but also meet client goals.
  • Actively present throughout each part of the production process from idea until the final product is delivered.
Required Skills and Qualifications

The ideal candidate should possess:

  • Strong creative thinking and problem-solving skills.
  • Ability to develop and propose value-added, creative interactive strategies and presentations for pitches.
  • Knowledge of industry trends and competitor offerings.
  • Strong communication and collaboration skills.
  • Ability to manage a team of junior creative resources and provide direction to them.
  • Strong presentation skills.
  • Attention to detail and ability to manage multiple projects simultaneously.
  • Proficiency in Microsoft Office Suite and Adobe Creative Suite.
  • Understanding of target audience and ability to create content that appeals to them.
  • Knowledge of moment marketing campaigns and ability to propose topical content and campaigns proactively based on trending conversations relevant to the target audience.