Data Management
4 days ago
Onsurity is an innovative employee healthcare benefits platform, dedicated to making healthcare accessible and affordable for all. We cater to SMEs, start-ups, and enterprises with flexible and customized subscriptions that include discounts on medicine orders, health checkups, fitness plans, free doctor teleconsultations, and insurance.
We believe in inclusivity and cover not only full-time employees but also contractual workers, interns, freelancers, and consultants. Our mission is evident from our commitment to democratizing healthcare across the country.
Our StoryWe have achieved significant milestones, such as providing healthcare membership to SMEs with as few as three employees. We've also partnered with Gulf Oil to offer healthcare to 10,000 truckers and been featured in Disney+ Hotstar's remarkable series, The Great Indian Disruptors.
Cricketer Anil Kumble, a strategic advisor and investor, actively participates in our mission to make healthcare more accessible. He recently engaged with our employees at Onsurity's Bengaluru office, highlighting his passion for our cause.
In recognition of our efforts, Dun & Bradstreet India awarded us the Start-up 50 Trailblazer 2023 award.
About the RoleWe are seeking a skilled Data Management & CRM Specialist to play a crucial role in developing and activating our cold database through strategic marketing nurture campaigns.
Responsibilities- Cleanse, enrich, and segment cold databases to identify high-potential leads.
- Develop and maintain data quality standards and processes.
- Collaborate with cross-functional teams to ensure data accuracy and consistency.
- Configure and optimize CRM systems to support marketing automation and lead nurturing.
- Create custom objects, fields, and workflows to track lead progression.
- Implement reporting-based data-driven segmentation and scoring models to prioritize leads.
- Develop targeted marketing nurture campaigns to engage cold leads.
- Create compelling email sequences, personalized content, and automated workflows.
- Track and analyze campaign performance metrics to optimize strategies.
- A/B test different campaign elements to improve engagement and conversion rates.
- Develop and implement lead scoring models to identify high-quality leads.
- Collaborate with SDR teams to qualify and hand off leads effectively.
- Ensure clear lead dispositioning and accurate data entry into the CRM.
- Analyze customer behavior and campaign performance to identify trends and opportunities.
- Generate actionable insights to inform marketing strategy and decision-making.
- Reporting based on objective modeling for lead disposition stages.
- Bachelor's degree in Marketing, Business, Computer Science, or related field.
- 5-8 years of experience in data management, CRM systems, and marketing automation.
- Strong understanding of marketing principles, including lead generation, nurturing, and conversion.
- Proficiency in CRM systems and marketing automation tools.
- Excellent data analysis and problem-solving skills.
- Strong attention to detail and organizational abilities.
- Ability to work independently and collaboratively in a fast-paced environment.
The estimated salary for this position is around $80,000 - $120,000 per annum, considering the location and industry standards.
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