Digital Marketing Specialist

5 days ago

Bengaluru, Karnataka, India beBeeDigitalMarketing Full time ₹ 15,00,000 - ₹ 20,00,000

About the Opportunity

We are seeking a dynamic and driven digital marketing specialist to join our team in Bangalore. The ideal candidate will be a self-learner, a creative storyteller, and a hands-on executor who can manage multiple brands across various entities.

The ideal candidate is a creative strategist and hands-on executor with an eye for detail, and a proven track record of managing multi-platform growth that drives engagement, brand affinity, and conversions.

Key Responsibilities

  • Brand & Content Management: Develop and execute social media strategies for multiple brands simultaneously. Craft engaging content that aligns with brand tone, values, and audience expectations. Ensure consistency in messaging, visuals, and overall digital presence.
  • On-Ground Coverage & Events: Lead real-time, on-ground social media coverage of events, launches, and brand activations. Collaborate with internal teams and external partners to maximize event visibility.
  • Community Engagement & Growth: Build and nurture vibrant online communities across platforms. Respond to queries, comments, and feedback promptly to foster engagement.
  • Innovation & Best Practices: Stay updated with the latest trends, tools, and features in the social media landscape. Identify and implement best practices to maximize organic reach and brand impact. Experiment with new formats (Reels, Stories, Shorts, etc.) to drive engagement.
  • Analytics & Performance Tracking: Monitor and analyze performance metrics across platforms. Prepare regular reports with insights and recommendations to optimize campaigns.
  • Collaboration & Stakeholder Management: Work closely with marketing, creative, and PR teams to ensure aligned strategies. Manage external agencies, vendors, and influencers as needed.

Key Skills & Attributes

  • 4–5 years of proven experience in managing social media for multiple brands. Strong storytelling skills with a flair for copywriting and visual communication. Ability to work on tight deadlines and manage multiple projects simultaneously. Hands-on expertise with social media tools (Meta Business Suite, Hootsuite, Sprout, etc.). Analytical mindset with the ability to derive insights from data. Proactive, self-driven, and constantly eager to learn and adapt. Comfort in being on-ground at events, capturing live moments, and translating them into engaging digital content.

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