Campaign Manager

1 week ago


Shimoga, Karnataka, India beBeeMarketing Full time ₹ 6,95,319 - ₹ 14,52,426
Job Title

A Marketing Campaign Specialist is required to lead the execution and management of multi-channel campaigns.

  • Campaign planning, including design, build, and deployment of targeted campaigns.
  • Manage campaign workflows, including targeting, segmentation, and personalization.
  • Set up recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios.
  • Segmentation and targeting, utilizing data models and query capabilities.
  • Leverage behavioral, transactional, and demographic data to build targeted lists.
  • Manage suppression, seed lists, and ensure compliance with opt-in/opt-out rules.
  • Personalization and templates, configuring personalization blocks, dynamic content, and message templates.
  • Collaborate with creative teams to build responsive, personalized email templates.
  • Campaign optimization and reporting, monitoring campaign performance and generating reports for stakeholders.
Required Skills & Qualifications
  • 3–7 years of experience in marketing campaign execution and management.
  • Strong knowledge of email marketing best practices, including deliverability, compliance, CAN-SPAM, and GDPR.
  • Experience with SQL and JavaScript for segmentation and audience building.
  • Hands-on knowledge of campaign workflows, typologies, schemas, personalization, and message templates.
  • Understanding of data flows, customer journeys, and campaign automation.
  • Familiarity with multi-channel orchestration, including Email, SMS, Push, and Direct Mail.
  • Strong analytical skills and experience working with reporting and campaign optimization.
  • Ability to collaborate with marketing, data, and technology teams.
  • Excellent communication and project management skills.


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