Senior Visual Display Specialist

1 day ago

Tiruppur, Tamil Nadu, India beBeeVisual Full time ₹ 60,00,000 - ₹ 1,20,00,000

Key Accountabilities:

✦ Visual Merchandising Strategy & Execution

Develop and implement visually appealing product displays and layouts that align with the brand image and merchandising standards.

Regularly refresh displays to reflect seasonal themes, new arrivals, and promotional events, maintaining a clean, attractive, and consistent brand presence across all retail locations.

Lead store setup activities as per company SOPs and strategic direction.

Collaborate closely with the marketing team to conceptualize and implement new in-store displays and advertisements aligned with brand campaigns.

✦ Customer Experience Enhancement

Create engaging visual presentations that offer a seamless and inspiring shopping experience.

Highlight product features, craftsmanship, and value through captivating display techniques.

Ensure displays reflect current and forecasted market trends as per company strategy.

Gather and incorporate customer feedback to continually enhance the visual merchandising experience.

✦ Collaboration & Communication

Coordinate with store managers and sales teams to implement effective visual merchandising strategies and uphold brand standards.

Partner closely with the marketing team to synchronize in-store visuals with campaign timelines, media launches, and promotions.

Engage with internal stakeholders to ensure alignment of visual plans with broader business objectives.

✦ Trend & Competitor Analysis

Stay informed about industry trends, competitor activities, and evolving customer preferences.

Recommend innovative and trend-forward visual merchandising ideas to maintain a competitive edge.

✦ Store Layout & Space Optimization

Effectively utilize store space to enhance product visibility and increase sales opportunities.

Ensure store layouts support smooth navigation and an intuitive shopping experience.

✦ Visual Merchandising Standards

Oversee store conditions and display quality to maintain a consistent brand presence across all retail locations.

Ensure compliance with corporate visual merchandising guidelines, display principles, and hygiene standards.

✦ Training & Guidance

Train and guide in-store staff on visual merchandising best practices and display upkeep.

Promote understanding of the correlation between effective visual merchandising and sales performance.

✦ Performance Monitoring

Track and analyze the impact of visual merchandising efforts on footfall and sales metrics.

Prepare and present regular reports with insights, performance metrics, and areas of improvement.

✦ Liaison & Communication

Engage with customers and frontline staff to gather feedback on visual presentation and shopping experience.

Communicate regularly with internal stakeholders, including merchandising, sales, and product teams, to ensure alignment on strategies.

Collaborate with marketing and creative teams for coordination on new product launches, media campaigns, and store advertising.

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