Growth Hacker

4 days ago

Shimoga, Karnataka, India beBeeDigital Full time ₹ 2,40,000
Unlock Growth with Performance Marketing

We're on a mission to engineer growth for our clients. As a Performance Marketing Expert, you'll play a pivotal role in turning clicks into customers and campaigns into revenue across Meta Ads.

This is an exciting opportunity to expand a client's brand presence by finding their target audience and distributing marketing content effectively. You'll create and implement performance marketing strategies using both offline and online methods to gain new customers.

We're looking for a self-motivated individual who is also a positive team player. If you have 2-5 years of experience managing performance campaigns on Meta Ads, this could be your dream job

Key Responsibilities:

  • Plan, execute, and optimize paid campaigns across Facebook & Instagram Ads Manager.
  • Conduct audience research and create laser-targeted campaigns for conversions, leads, and brand awareness.
  • Develop and test ad creatives, copy, and formats (image, carousel, video, reels, etc.).
  • Manage campaign budgets, bids, and daily ad spends to ensure ROI.
  • Track KPIs like CTR, CPC, CPL, ROAS, and optimize campaigns accordingly.
  • Set up retargeting, lookalike audiences, and advanced custom audience strategies.
  • Coordinate with design/content teams for creatives aligned with campaign goals.
  • Monitor competitor ad strategies and suggest improvements.
  • Run A/B testing for ad copies, creatives, and targeting.
  • Prepare campaign performance reports and present insights with actionable recommendations.
  • Stay updated with Meta platform updates, policies, and best practices.

Requirements:

  • 2+ years of experience managing performance campaigns on Meta Ads.
  • Hands-on experience with Business Manager & Facebook Ads Manager.
  • Strong understanding of CPC, CPM, ROAS, and attribution models.
  • Ability to analyze data, spot trends, and make informed decisions quickly.
  • Experience in retargeting & remarketing campaigns.
  • Strong copywriting sense for ads and ability to brief creatives effectively.
  • Agency experience preferred but not mandatory.