Chief Content Strategist

About Us

We are a global marketing organization, comprising five leadership brands - Carat, dentsu X, iProspect, Dentsu Creative and Merkle. With best-in-class services in Media, Customer Experience Management (CXM) and Creative, we operate worldwide with more than 66,000 employees.

As part of our international network, we help big brands to win, keep and grow their customers and achieve meaningful progress. With best-in-class services in Media, CXM and Creative, we are the 2nd biggest Advertising agency network in India, while our international network is the 5th largest in the world.

We partner with brands in good times and bad, achieving meaningful progress as a force for good and growth. Our teams coalesce around client needs, unlocking unique possibilities for sustainable value and lasting change.

Job Summary:

• Brand: Integrated Agency
• Job Title: Creative Director Copy
• Location: Bengaluru

We are looking for an exceptionally talented and experienced Creative Director specializing in Above The Line (ATL) copywriting, with a nuanced understanding of digital platforms. The ideal candidate will craft compelling, brand-aligned content for various mediums, enhancing our marketing and advertising efforts.

Key Responsibilities:

• Lead and execute short-form & long-form copy development for brand engagements.
• Collaborate with cross-functional partners to create novel and original work for various audiences.
• Develop creative and persuasive copy for ATL campaigns, including TV, radio, print and outdoor advertising.
• Participate in brainstorms and contribute ideas for digital media clients.
• Work with the social media team to develop content strategies and content calendars for social media clients.
• Team with Art Supervisor to produce standout and strategically focused concepts and campaigns.
• Work with the art team to bring ideas to life.
• Partner with Creative, Account and Client teams to ensure copy advances creative brief objectives and accomplishes marketing objectives.
• Presentation of creative concepts and strategies to clients, showcasing the value of the copy in achieving marketing goals.
• Mentor and develop the copywriting team, fostering a collaborative and high-performing creative environment.
• Manage and work independently under tight deadlines, juggling multiple projects.
• Client servicing.
• Deliver award-worthy work.

Professional Skills:

• Proven experience as Associate Creative Director in mainline marketing industry, significant experience in crafting copy for digital/integrated platforms.
• Strong portfolio showcasing diverse ATL campaigns.
• Ability to integrate digital concepts into traditional advertising.
• A strong portfolio demonstrating creative and impactful copy for digital marketing campaigns.
• In-depth knowledge of SEO principles and practices to optimize copy for search engines.
• Strategic thinking and ability to translate marketing briefs into compelling and results-driven copy.
• Track record as a creative problem solver with fresh ideas and new perspectives.
• Bachelor's degree in English, Journalism, Marketing or related field.
• Excellent leadership and communication skills, motivating and guiding a creative team.
• Team player, Presentable and good client interfacing skills.
• A passion for keeping up with industry trends, new technologies and emerging platforms in digital marketing space.
• Ability to recognize strong creative ideas and see them through to completion.
• Ability to sell ideas to other members of the creative team and to clients.
• Ability to thrive under pressure in fast-paced environment.
• Ability to meet deadlines for multiple projects simultaneously.
• Comfortable handling pressure and strict timelines.