Digital Acquisition Specialist

6 days ago

Noida, Uttar Pradesh, India beBeeGrowth Full time ₹ 1,04,000 - ₹ 1,30,878
Job Description:

Times Internet is a leading digital products company that simplifies and enhances the lives of millions. As India's largest digital products company, we have a significant presence across various categories.

We offer a wide range of premium digital products, including news, sports, fintech, and enterprise solutions. Our portfolio features iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, and Indiatimes, among many more.

As an equal opportunity employer, we strongly promote inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.

Our team is driven by the excitement of new possibilities and is committed to bringing innovative products, ideas, and technologies to help people make the most of every day.

About Times Card:

Times Card is our flagship co-branded credit card division, created in partnership with leading banks and financial institutions. With exclusive rewards, lifestyle benefits, and seamless digital experiences, Times Card is redefining how customers engage with co-branded credit products.

Role Summary:

As the Growth Manager for Times Card, you will play a pivotal role in scaling one of our most exciting fintech initiatives. You will take ownership of digital acquisition and growth, running data-driven campaigns across search, social, programmatic, and affiliate channels to bring Times Card to the relevant audience.

This role gives you the chance to shape the marketing engine of a fast-growing co-branded credit card business and make a direct impact on customer growth and business outcomes.

Work Responsibilities:

  • Develop and execute the digital acquisition strategy for Times Co-brand Credit Cards across paid search, paid social, display, affiliates, and programmatic channels.
  • Collaborate with product and brand teams to align performance marketing with overall business objectives.
  • Manage end-to-end paid campaigns on Google, Meta, LinkedIn, programmatic DSPs, and affiliate networks.
  • Drive continuous A/B testing on ad creatives, messaging, and landing pages for optimal conversion.
  • Scale performance marketing campaigns while optimizing CAC, LTV, and ROI.
  • Monitor, analyze, and report on campaign performance metrics such as CTR, CPA, conversions, and funnel drop-offs.
  • Use advanced tools to measure attribution and optimize media spends.
  • Build dashboards and reporting frameworks for senior leadership.
  • Partner with product, design, and tech teams to optimize user journeys and digital assets for conversion.
  • Align with offline and brand marketing teams to ensure integrated campaigns.

Skills, Experience & Expertise:

  • Strong understanding of digital media buying, campaign execution, and attribution models.
  • 3-5 years proven experience in performance marketing for financial products, fintech, or lifestyle products.
  • Hands-on expertise with Google Ads, Meta Ads, programmatic platforms, and affiliate marketing.
  • Deep analytical mindset with proficiency in Excel, SQL, Google Analytics/GA4, and dashboarding tools.
  • Strong commercial acumen with ability to balance aggressive growth with cost efficiency.
  • Excellent communication, stakeholder management, and team collaboration skills.
  • Ability to work in a fast-paced environment with strong ownership and accountability.

Eligibility:

  • 3-5 years proven experience in performance marketing for financial products, fintech, or lifestyle products.
  • Graduate and above
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