Executive Marketing Professional

2 days ago

Agra, Uttar Pradesh, India beBeeMarketing Full time ₹ 7,50,000 - ₹ 15,00,000

About the Role

We are seeking a dynamic and detail-oriented marketing professional to join our team. This role will play a crucial part in managing and executing operational aspects of brand & marketing, with a focus on exhibitions, social media coordination, budget management, brand merchandise, sales collaterals, and vendor management.

Key Responsibilities:

  • Manage all administrative and logistical deadlines for exhibitions and marketing events.
  • Coordinate with cross-functional teams to gather product, branding, and technical information.
  • Ensure timely delivery of collaterals, booth materials, and samples to event locations.
  • Collate all leads and visitor data captured during events and ensure accurate and timely upload to Salesforce, in coordination with the sales and CRM teams.
  • Social Media Coordination
    • Act as the liaison between the company and the external social media agency.
    • Collaborate with internal teams (R&D, Packaging, Sales, HR) to source content ideas and product information.
    • Oversee planning, scheduling, and execution of social media content to ensure brand consistency.
  • Marketing Budget Management
    • Track all marketing expenses and ensure adherence to allocated budgets.
    • Collaborate with the finance team for processing invoices, vendor payments, and reconciliations.
    • Maintain updated records and reports on campaign spends and cost effectiveness.
  • Sales Collateral Management
    • Drive the creation, review, and distribution of brochures, presentations, and product sheets.
    • Coordinate with design agencies, internal teams, and printers for timely execution.
    • Maintain a repository of up-to-date marketing assets for the sales team.
  • Vendor Management
    • Identify and evaluate vendors in key markets for printing, branding, gifting, and events.
    • Negotiate terms and ensure quality and timeliness of deliverables.
    • Maintain a database of approved vendors with rate cards and service histories.

Qualifications and Skills

  • Bachelor's degree in Marketing, Business Administration, or related field. MBA is a plus.
  • 2-4 years of experience in marketing operations, branding or coordination.
  • Industry background – preferably FMCG or marketing/creative agency background with experience in managing BTL activities.
  • Strong project management and multitasking skills.
  • Excellent written and verbal communication skills.
  • Sharp eye for detail and good design sensibility to ensure brand consistency across collaterals.
  • Experience in working with agencies, vendors, and internal stakeholders.
  • Highly organized, proactive, and driven to deliver results under tight timelines.

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