Subscriber Insights Specialist

2 weeks ago


Mumbai, Maharashtra, India Tata Play Full time

**Job Description**

Tata Play is seeking a Subscriber Insights Specialist to join our team. As a key member of our analytics team, you will play a critical role in analyzing subscriber data to identify trends, patterns, and opportunities to improve customer engagement, retention, and revenue.

Key Responsibilities:

• Collect, clean, and validate subscriber data from various sources.

• Utilize data analysis tools and techniques to extract meaningful insights.

• Perform statistical analysis to identify correlations and trends.

• Develop data visualizations to communicate insights effectively.

• Segment subscribers based on demographics, behavior, and other relevant factors.

• Analyze the characteristics of each segment to identify opportunities for targeted marketing campaigns.

• Develop predictive models to identify subscribers at risk of churn.

• Implement strategies to reduce churn and improve customer retention.

• Analyze user behavior patterns to understand how subscribers interact with our products and services.

• Identify opportunities to enhance the user experience and drive engagement.

**Requirements**

- Bachelor's/Master's degree in any quant discipline like Statistics or Mathematics or Business Analytics.

- 6+ years of experience in product analysis, market research, or a similar role.

- Strong analytical skills and ability to interpret data to inform decision-making.

- Expertise with data analysis tools (SQL, Excel, Tableau) and user research methodologies.

- Excellent communication and presentation skills, both written and verbal.

- Passion for technology and a strong understanding of mobile app and web development.

- Ability to work effectively in a fast-paced, collaborative environment.

**Salary:** ₹25-30 lakhs per annum (approx.)

**Benefits**: Tata Play offers a comprehensive benefits package, including medical insurance, retirement savings, and paid time off.



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