
Digital Content Strategist
22 hours ago
As a Social Media Manager, you will be responsible for building and scaling our presence across various platforms.
This is a full-time role that requires overseeing all incoming content from influencers and creators, ensuring timely delivery of high-quality, brand-aligned creatives.
Key Responsibilities:- Creative Management & Influencer Coordination
- Provide clear direction, references, moodboards, and pegs to influencers so that the content aligns with both Mayskin's aesthetic and marketing goals.
- Creative Vision Execution
- Brief and guide the content writer on brand voice, messaging tone, captions, and campaign copy.
- Brand Image & Tonality
- Uphold and refine Mayskin's visual and verbal identity across all touchpoints.
- Content Planning & Publishing
- Build and maintain a monthly content calendar covering launches, education, storytelling, UGC, and trends.
- Community Engagement
- Own DMs, comments, tags, and mentions — responding, resharing, and engaging actively.
- Performance Tracking
- Regularly analyze content performance (reach, saves, engagement, shares) and apply insights to future content planning.
- Support for Cross-functional Marketing
- Work closely with the Growth & Retention Manager to ensure all social content aligns with broader marketing campaigns.
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