Social Media Marketing Strategist

2 weeks ago


Udaipur, Rajasthan, India beBeeInfluencer Full time ₹ 15,35,000 - ₹ 18,35,000
Job Description:

We are seeking a skilled Senior Social Media Manager to oversee our social marketing mandate, including go-to-market strategy and influencer campaign management.

Key responsibilities include briefing and working with agency partners, developing go-to-market strategies for shorts social marketing activations, and ensuring deliverables are completed on time as per plan.

The ideal candidate will have ownership of social marketing mandates, be comfortable working with data and numbers, and have good working relationships with influencer agencies, talent management agencies, and content creators.

The role also requires collaborating with colleagues across APAC and IN to align, inform, and receive support to deliver social marketing plans.

Required Skills and Qualifications:
  • Briefing and working with agency partners
  • Developing go-to-market strategies for shorts social marketing activations
  • Working closely with external partners to ensure deliverables are delivered and executed smoothly
  • Community Management with a focus on identifying engagement opportunities and driving conversations between brand and users
  • Understanding the influencer and content creator ecosystem in India
  • Developing strategies and plans around recruitment and optimization of influencers
  • Collaborating with colleagues marketing and business teams as well as the social teams across APAC and IN
Benefits:

This role offers a dynamic and experimental mindset, analyzing successes, failures, learnings, and way forward on initiatives and experiments, and socializing the same with cross-functional teams. The ideal candidate will also be proactive and willing to run robust experiments to optimize influencer marketing plans, which inform future marketing strategies.

Others:

Passion for and inquisitive about AI and new technologies, with understanding and knowledge of AI tools beneficial but not required. We are looking for a team player with great communication and presentation skills to represent the work well in forums with key stakeholders.



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