Meta Advertising Specialist

6 days ago

Jaipur, Rajasthan, India beBeeAdvertising Full time
Job Overview

We are seeking a seasoned Meta Advertising Specialist to lead our ad campaigns and drive business growth.

Responsibilities:
  • Develop, launch, and manage comprehensive ad campaigns across Meta platforms.
  • Conduct in-depth audience research, targeting, and segmentation for precise campaign delivery.
  • Continuously optimize ad sets, creatives, and bids to achieve key performance indicators (KPIs) such as cost per acquisition (CPA), return on ad spend (ROAS), and conversion rates.
  • Analyse performance data, leveraging insights to improve campaign outcomes and customer acquisition.
  • Generate insightful reports highlighting campaign performance, identifying growth opportunities, and areas for improvement.
  • Stay current with industry trends, platform changes, and best practices to maintain competitive advantages.
  • Collaborate closely with the creative team to develop high-performing ad creatives aligned with branding guidelines.
  • Coordinate with cross-functional teams, including marketing, analytics, e-commerce, and product management.
Qualifications
  • Proven experience (4+ years) as a Media Buyer with a focus on Meta platforms.
  • Expertise in Meta Ads Manager, Business Manager, and related analytics tools.
  • Strong analytical and quantitative skills, proficient with Excel, Google Analytics, and Meta reporting dashboards.
  • Excellent understanding of online customer behavior, conversion funnels, and performance marketing strategies.
  • Exceptional organizational and time management skills, with the ability to manage multiple campaigns simultaneously.
  • Proactive, detail-oriented, and results-driven mindset.
Preferred Skills
  • Experience managing over $200K monthly ad spends.
  • Certification in Facebook Blueprint or relevant digital marketing qualifications.
  • Familiarity with attribution modeling and A/B testing methodologies.

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